We have recently integrated Hedge Connection with the Morningstar hedge fund database, bringing thousands of additional funds to the platform. This new relationship brings a host of benefits to fund managers, starting with the increased exposure to our own qualified investor base. Hedge Connection is also offering marketing packages where Morningstar ratings and rankings can
... Read more »Posts Categorized: Hedge Fund Marketing
The Business of Running a Hedge Fund Mar15
Industry experts and guest contributors Aaron Vermut, Ron Suber and Patrick McCurdy – all from Merlin Securities – discuss the hedge fund business model and best practices for funds to get to the “green zone,” where fixed revenues exceed fixed expenses. 2010 was a transformative year for the hedge fund industry and served as a
... Read more »Your Story: Pitch by Examples Feb1
Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Your storyline needs a pitch with real examples. Whether you are a fund manager or a service
... Read more »The Use of Social Media in Marketing Hedge Funds Oct14
The use of social media in marketing has become more prolific in the past two years with the growing adoption of sites like LinkedIn, Twitter and Facebook. While the hedge fund industry uses these mediums to network and build existing and potential new relationships, there are some major regulatory issues related to Regulation D that
... Read more »The Spectrum of Hedge Fund Investors And A Roadmap To Effective Marketing Sep17
Industry experts and guest contributors Ron Suber, John Quartararo and Patrick McCurdy – all from Merlin Securities – discuss the many types of hedge fund investors, from individuals to the largest institutions. Importantly, they also discuss which types of funds should target which investors, and when. Running a hedge fund has never been harder. Established
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