Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Your storyline needs a pitch with real examples. Whether you are a fund manager or a service
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April 13th Investor Roundtable is Sold Out! Apr5
Next Tuesday, on April 13th, Hedge Connection is hosting another one of it’s successful Investor Champagne Roundtable events. Next week’s event in New York is sold out. Hedge fund managers will have the opportunity to meet each of the 10 investors during the two-hour roundtable session. Investors provide their background and offer insight into their
... Read more »Marketing in a “Post-Trust” Environment Oct19
Three items crossed my desk last week that reminded me that we are not in a post-madoff world, we are in a post-trust world. 1. The first point was the headline grabbing news that Galleon founder Raj Rajaratnam was indicted for insider trading. One can only imagine how the blossoming networks of hedge funds, analysts
... Read more »New Benchmarking Data – HFR launches 38 indices Mar20
A marketing challenge for all hedge fund marketers is how to benchmark performance of a hedge fund strategy. We have all seen strategies that are allegedly non-correlated benchmark against the S&P or Russell 2k, the Barcleh AG (hat tip to Dealbreaker.com), however, how useful is this? There are hedge fund indices out there,
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