A couple recent examples of what not to do on the hedge fund marketing front.
... Read more »Posts Categorized: Hedge Fund Marketing
Consultants – The New Sales Cycle Aug25
Insightful tips on marketing hedge funds to consultants
... Read more »Andrew Saunders interview with Fund Evaluation Group picked up by Institutional Investor Aug21
The second All About Alpha piece was picked up by Institutional Investor. See coverage below. Greg Dowling: Educating the Alternative Manager .
... Read more »More on Hedge Fund Marketing/IR in the “New New” Jul22
A close friend of the firm recently forwarded a thought piece on IR from Walek & Associates, the financial PR firm. The short document tackles the emergence of professional Investor Relations in the evolving hedge fund industry. My background is in corporate IR – helping public companies communicate to the buy and sell side –
... Read more »New Launch Insight from Absolute Return Jul19
Capital Raising wisdom from Absolute Return – Andrew I read everything I receive. In the Hedge Fund world there were two monthlies that provided interesting, in depth articles on hedge funds – Alpha and Absolute Return. Now there are one as Absolute Return will be rebranded AR-Alpha. I enjoy Absolute Return and always learn something.
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