Hedge Connection applauds the SEC for adopting the final rules in connection with the Jumpstart Our Business Startups (JOBS) Act, lifting an 80-year-old ban on general solicitation and allowing hedge fund managers to advertise. We wait in anticipation to see what requirements the SEC will impose on funds regarding their marketing practices. In general we
... Read more »Posts Categorized: Hedge Fund Marketing
Fund Managers and Marketers, What Our New Social Database Means To You Jan25
The release of Hedge Connection’s new social database gives hedge fund managers and their marketers ways to connect with investors like never before. On the database side of the site, each fund profile now has a Follow button (much like you can Follow a company on LinkedIn) and a Followers area. When an investor clicks
... Read more »Using Email Effectively to Enhance Investor Relations Jul13
Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Personal relationships with eye-to-eye contact may be considered so important to building trust that our clients often
... Read more »Keeping Your Website Secure and Your (Investors’) Data Safe May18
Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Prompted by questions from some of our hedge fund manager clients regarding the recent headlines about data
... Read more »CEO Lisa Vioni Contributes to Opalesque Article on Hedge Fund Marketing May6
Opalesque Exclusive: For hedge funds, longer due diligence periods can mean marketing through up and down performance cycles From Kirsten Bischoff, Opalesque New York: As the asset raising environment begins to ease, investors that are evaluating hedge fund managers for allocations have begun to place a much higher value on the quality of a manager’s
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